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Egypt launches the largest trade mission in Africa to enhance cooperation with 22 markets in western and central Africa

Today, Monday, the work of the largest Egyptian trade mission to the continent of Africa, which includes the Cameroonian city of Douala and the Senegalese capital Dakar, started today, and will continue until July 10, under the auspices of Nevin Gamea, Minister of Trade and Industry, with the aim of exploring trade and investment opportunities available in these two promising markets, as well as strengthening cooperation between The Egyptian business community and African business communities, within the framework of the Business Links Initiative between Egypt and Central and West African Countries, launched by the Ministry of Trade and Industry represented by commercial representation in cooperation with Attijariwafa Bank.


Dr. Ahmed Maghawry, Head of Commercial Representation, said that this initiative aims to promote intra-regional trade between Egypt and 22 markets of West and Central African countries over a period of two years, led by Senegal and Cameroon, as they are among the most important markets in this region, within the framework of the ministry's strategy to move towards the African market, pointing to The delegation of Cameroon and Senegal includes 65 businessmen, 26 businessmen for the State of Cameroon and 40 businessmen for the State of Senegal, in the sectors of food, engineering, chemical, medical, agricultural, pharmaceutical, building materials and contracting industries.


Maghawry added that the mission's agenda includes holding a large number of bilateral meetings between representatives of Egyptian companies and their Cameroonian and Senegalese counterparts, organizing field visits for the Egyptian delegation, accompanied by a number of senior officials in the concerned authorities and bodies in the two countries, in addition to holding intensive trade and investment talks between the Egyptian side and officials of the two countries, as well as About organizing a business forum with Cameroon and Senegal.


For his part, Hisham El-Safa, Managing Director of Attijariwafa Bank Egypt, confirmed that the Business Links Initiative between Egypt, Central and West Africa received the bank’s support and sponsorship, especially in light of its strong presence in 15 African countries, especially the countries of the West African region, pointing out that the implementation of this mission is the first fruit. The partnership concluded by the Bank with the Commercial Representation Authority, as the mission aims to provide new commercial opportunities for Egyptian exporters, as well as build long-term relationships with African partners.